It’s important for journalists to have elite access to information.
It’s important for journalists to get the facts right, every time.
It’s important for journalists to tell a raw story, complete with detail.
In order for journalists to accomplish their jobs swiftly it’s important that companies do their part by setting up an online newsroom to aid the journalists.
Online newsrooms, also called virtual newsrooms or social media newsrooms, enhance the relationships between journalists and companies. Because journalists consistently work on a deadline, the access to up-to-date information needs to be easily accessible and most of all correct, in order to avoid a company reputation meltdown. This blog explores the good, the bad and the ugly online newsrooms through characteristic breakdowns enhanced with case studies.
*header edited with picnik.com
